Supergraphics. In the increasingly malleable and individualized city, it is the public space of movement that has become an active zone of communication and interaction, and its within this space that advertising has focused a large portion of its energies.

No longer content with the ubiquitous bus shelter or posterized walls, advertising is grappling for larger platforms from which to project its message. Today entire buildings in central locations, such as near freeway interchanges, trainstations, public plazas, or sports stadiums, are being converted into billboards. This survey includes examples from Los Angeles, Berlin, and New York, all cities where the building facades and rooftops are finding new functions.